A press release

58 Press release

• A press release

I have written a few Press Releases in my time. Which poses the questions; How does one write a Press Release AND how many people have written one for their careers in entertainment? First, the rules of a Press Release (Networking / Marketing).

• Capture the 5 W’s in your opening paragraph; Who, What, Where, When, and Why of your story.
• Use clear, simple sentences throughout; To the point, and easy to understand.
• Include quotes to enliven the text.
• Be brief; Not wear briefs. Okay you should wear briefs. I mean, keep your release to a single page.
• Use a closing paragraph; Wrap up the message.
• Always include contact information; This info helps for possible follow-ups.
• Photos; Whenever possible, since photos increase usability.
• Reread, reread, and then revise; Leave no extraneous verbiage. (I just wanted to use the word verbiage)

Below is a real example



A tradition of bringing community theater to life, “The Rose Theater” (WHO) is staging a new original 1 Act production of Thomas J. Bellezza’s “Letter of Reason” (WHAT) in Holbrook; 1320 Lincoln Ave Holbrook NY 11741 (WHERE), from the Wednesday, December 12th to Sunday, December 30th (WHEN). An interesting journey as a Report interviews an old white man, who fought for Civil Rights in the 60’s, learns a little more about himself and a little more about his interviewer. (WHY)

Director Thomas J. Bellezza, who happily opened The Rose Theater to give people a chance to bring reality to their dreams, says “Even the message has a say, and the little I have to add is nothing compared to what you’ll take from this play. A community play is intimate, and filled with unexpected magic. I love the way an audience can walk through a play with the actors and feel something. Be moved into emotions; laughter, sadness, hope, or tears.”

With a full winter and summer season filled for this new theater in Holbrook, let your Holiday December be entertained. Have a present you want to give? Give the gift of the stage. Gift certificates for Plays, Classes and other events.

Tickets are priced at $20 for general admission, there are coupons for $5 off, and seniors get a %25 discount, which are available at The Rose Theater box office or by calling 631.599.2263. An every growing crowd, so advance reservations are strongly suggested. Attached are photos of the event.

Contact: The Rose Theater; Lauren Huttle or Thomas J. Bellezza, 631.599.2263

Above is a real example

Also, remember, a timely submission to your local editors is also appreciated. The sooner the better! Good luck, and feel free to come on down to The Rose Theater.


19 thoughts on “A press release

  1. Hey There. I found your blog using msn. This is an extremely
    well written article. I will make sure to bookmark it and
    come back to read more of your useful information. Thanks for the post.

    I’ll certainly return.


  2. Pingback: URL

  3. I just want to say I’m beginner to blogging and site-building and seriously savored this blog. Likely I’m planning to bookmark your blog . You absolutely come with wonderful article content. Kudos for sharing your website page.


  4. Pingback: wordpress themes photography sales

  5. Pingback: http://www.blinderxtreme.net/

  6. Pingback: supercharger-electric.com

  7. Pingback: Project First Sale Bonus

Do you have what it takes, to make a right left here... with a comment?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.