• A press release
I have written a few Press Releases in my time. Which poses the questions; How does one write a Press Release AND how many people have written one for their careers in entertainment? First, the rules of a Press Release (Networking / Marketing).
• Capture the 5 W’s in your opening paragraph; Who, What, Where, When, and Why of your story.
• Use clear, simple sentences throughout; To the point, and easy to understand.
• Include quotes to enliven the text.
• Be brief; Not wear briefs. Okay you should wear briefs. I mean, keep your release to a single page.
• Use a closing paragraph; Wrap up the message.
• Always include contact information; This info helps for possible follow-ups.
• Photos; Whenever possible, since photos increase usability.
• Reread, reread, and then revise; Leave no extraneous verbiage. (I just wanted to use the word verbiage)
—Below is a real example—
FOR IMMEDIATE RELEASE
THE ROSE THEATER PRESENTS “LETTER OF REASON”
A tradition of bringing community theater to life, “The Rose Theater” (WHO) is staging a new original 1 Act production of Thomas J. Bellezza’s “Letter of Reason” (WHAT) in Holbrook; 1320 Lincoln Ave Holbrook NY 11741 (WHERE), from the Wednesday, December 12th to Sunday, December 30th (WHEN). An interesting journey as a Report interviews an old white man, who fought for Civil Rights in the 60’s, learns a little more about himself and a little more about his interviewer. (WHY)
Director Thomas J. Bellezza, who happily opened The Rose Theater to give people a chance to bring reality to their dreams, says “Even the message has a say, and the little I have to add is nothing compared to what you’ll take from this play. A community play is intimate, and filled with unexpected magic. I love the way an audience can walk through a play with the actors and feel something. Be moved into emotions; laughter, sadness, hope, or tears.”
With a full winter and summer season filled for this new theater in Holbrook, let your Holiday December be entertained. Have a present you want to give? Give the gift of the stage. Gift certificates for Plays, Classes and other events.
Tickets are priced at $20 for general admission, there are coupons for $5 off, and seniors get a %25 discount, which are available at The Rose Theater box office or by calling 631.599.2263. An every growing crowd, so advance reservations are strongly suggested. Attached are photos of the event.
Contact: The Rose Theater; Lauren Huttle or Thomas J. Bellezza, 631.599.2263
Also, remember, a timely submission to your local editors is also appreciated. The sooner the better! Good luck, and feel free to come on down to The Rose Theater.
www.MakeARightLeftHere.com
www.BBRProductions.com
www.Altayon.com
Reblogged this on BBR Productions Inc, and commented:
A wonderful representation of a Press Release.
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NIce release. How did it go? I imagine it was quite successful. 🙂
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It went well last night. We have 5 more shows to go! 🙂 YAY
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Great, any great photographs to post? I’ll be looking for some great reviews and synopsis maybe!! I’m sure during the actual run, it’s exhausting! Marsha 🙂
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Funny you ask… Here is a link to The Rose Theater. There are photos on there 🙂
http://www.facebook.com/BBRTRT
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So Ginsburg and I like the pictures. You need to click like on your own pictures, Thomas!!! A little self-promotion won’t hurt you! And copy them to your blog, when you get a chance – or one or two of them. BTW, as a reader, I think your bookcase needs a few more fake books to be in the home of some one reasonable. How can you be reasonable if you don’t read?
You’ve been in quite a few plays! Best to you in this one!! 🙂
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hehehe, the books are so heavy to carry 🙂 I will add some more books. Since they are all real books that I have read. I will make a nice blog post later about the show with the photos for all to see. 🙂 Thank you thank you for checking out my webpage friend. -hugs-
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Very interesting. I watched 12 minutes of the play, too. Very cute. 🙂
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How did you watch 12 minutes of Letter of Reason? Oh… You watch “the Rabbi and the Toyota dealer”… Or “the murder at the howard johnson” hehehe… Fun times I had on those plays.
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The Murder of Howard Johnson. I used to work for a dentist in the 70s, and Dr. What’s his name looks straight out of the 70s. I don’t know how it ends yet, so please don’t tell me!!!
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lol I won’t tell you. Thanks for watching one of my shows. 🙂 I hope you are enjoying it. It is based in the 70’s too.
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Thank you so deeply for taking a moment to read and comment on my blog! It means a great deal to me!
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